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Why Should I Blog?
Why Should I Blog? Boost Search Engine Rankings
Because blogs are refreshed frequently and generate relevant link popularity, blog entries rise rapidly to the top of search engine listings. A recent survey revealed that 83% of companies that had launched blogs saw both a traffic increase to their website and received more qualified traffic from their blogs.Blog Visitors are Affluent and Young.
According to recent studies, blog visitors are disproportionately likely to be affluent and young. They also tend to spend more money online than average Internet users. The studies revealed that blog visitors are: 11% more likely than the average Internet user to have incomes of $75,000 or more 30% more likely to live in a household where the head of household is 18-34 years old 30% more likely to buy products or services online and when buying online, purchases 6% more than the average online buyer
Communities
Blogs put a human face on your corporation and help you to become a community. They allow you to communicate in a personal voice and give the perception of openness and trust. People will actually take the perception they get from an individual and project it on to the company they work for. That perception is often stronger than the message the company is trying to get across.Establish a Dialogue with your Customers – Create Loyal Customers.
Blogs present a unique opportunity to engage with both existing and prospective customers in an open, informal conversation. By establishing a dialogue about your company and future plans, customers feel included in your decision making process. This results in the creation of a more committed core group of customers willing to buy and evangelize on their own volition. By reaching out to existing customers, you create loyalty and build trust. People want to buy from companies that are open and confident. Blogs present a unique opportunity to engage with both existing and prospective customers in an open, informal conversation. By establishing a dialogue about your company and future plans, customers feel included in your decision making process. This results in the creation of a more committed core group of customers willing to buy and evangelize on their own volition. By reaching out to existing customers, you create loyalty and build trust. People want to buy from companies that are open and confident.Thought Leadership
Blogs can position your company as a thought leader. Bloggers can quickly become sought after subject matter experts. |
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Maui Real Estate BLOGGER!